Ethnic precincts are a relatively new addition to Auckland’s retail landscape and there has to date
been little research devoted to better understanding their function and role. Increased knowledge
about these new centres will improve Auckland Council’s understanding and support of the
business owners who work in them and the communities they serve.
This report describes the results of a research project that investigated a specific ethnic precinct in
Auckland – the Balmoral shops, located halfway down Dominion Road. The purpose of the
research was to better understand the social, spatial and economic role of the precinct and we
achieved these objectives using four different but interconnected methodologies: an intercept
survey with 297 participants; in-depth interviews with 30 shoppers; an analysis of shopper spend
using electronic transactions data (Eftpos, credit and debit cards) and in-depth interviews with 31
business owners in the area. Key findings from the research are described below.
- Citation: Council, A. (2015). Ethnic Precincts in Auckland: Understanding the Role and Function of the Balmoral Shops.
- Creator: Carina Meares, Trudie Cain, Hadyn Hitchins, Jesse Allpress and Susan Fairgray Research and Evaluation Unit (RIMU) Auckland Council, Jessica Terruhn University of Auckland, Amanda Gilbertson University of Melbourne
- Language: English
- Publisher: Auckland Council
- Year: 2015-06-15
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